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Project Birthday NM was founded by Jessica Lucero in 2020 after watching a morning show featuring Beverley's Birthdays, another nonprofit located in Pennsylvania.  Jessica was deeply moved by the story, and that nonprofit's mission quickly resonated with her as she knew how often families in her own community are not able to celebrate their children's birthdays due to the hardships they face.  This knowledge and Jessica's passion to building a better future for the children in her community is what started Project Birthday NM.  Through birthday celebrations, Project Birthday NM's sole mission is to bring smiles to the children of our communities and to show them that they matter.